It is time to introduce the newest member of the team, the fabulous photographer Thomas Bremond. He began his career in journalism.  His first mission was with rebels in Niger. Since, Thomas has worked in cinema.

In the project he helps to enrich the human dimension, so central to this adventure. The challenge is to deepen the understanding by witnessing and documenting the gestures of work by the team. Calling to return to the soul of the project, man.

Thomas interpreted this reflection by a sentence when I presented him with the concept “You know Tal, people in the West, and particularly in Paris, do not want to be photographed, but they want to be beautiful in the pictures. I seek the soul of the person in my photo not his beauty. This is what I could reach in the most precarious situations, and I have been missing since. Maybe thanks to “Embroidered Memories”, by a real research, by natural gesture of creative work, we could grasp the soul, even in Paris “.

An international journal in English HandEye magazine:
http://handeyemagazine.com/content/embroidered-memories

A French blog on sustainability and upcycling:
http://blog.wiithaa.com/upcycled-object/memoires-brodees-creation-culture/

An international blog based in Germany, an international platform for creators and investors:
http://www.jovoto.com/blog/2013/10/interview-with-total-jury-member-talvadesign/

 

The “Tea break “ offers a moment of pause in the life of an immigrant and a time to recall his memories. This object uses cultural mix and questions the boundaries between local and global, and between functionality and ‘ art for art ‘.

It is designed in honor of a universal tradition, with a stool and turntable. It is made of a perforated metal gallery, embroidery on the seat, new wooden frame and carved legs.

The Tree of hope,

Details are very refined; an echo of the gallery is drawn on the seat. “The tree of hope» a 3 dimensional embroidery seeks to break the limit of the flat embroidery on the seat creates an original embroidered sculpture. For that Jennyfer used a technic used in fashion and by reducing the pearls and spangles she reduces the volume of the embroidery, the result is a unique embroidered sculpture, a technical premier and a movement of hope.

18 more days to the end of our collection, Come to discover, share and contribute to our project. It is gratifying and simple. 

 La collecte sur KKBB
Embroidered Memories, is an outgoing adventure, a process of an artistic creation, artisanal production and exhibition in the heart of sustainable development!
What about?
It is an art project at work that speaks of collective memory and migration, of identity, of sharing, of cultural diversity. As an interdisciplinary project it uses tools from art, decorative art and design languages.
How?
A unique production It is based on up-cycling and a new process of collaborative production between an artist, designer and architect (Tal Waldman-Talva Design), a group of fabulous Parisian craftsmen and a photographer. That means it’s all about working differently, sharing: the creation, the memories, the knowledge and expertise. By that we join and practice bigger ideas of our time, such as circular economy, collaborative production, sustainability and up cycling.
Materials, The embroideries and recycled furniture are an allegory, our base and a moral choice, as we add our traces and create on an existing memory. Following a personal story, the project is engaged in a fluid process of finding embroideries from Palestine and Israel representing the place of birth, followed by finding furniture from France representing the adoptive land. Later recycled, reworked and created into new objects in a group in Paris.
Results?
Art Work, soon to be completed, include a series of hybrid objects interpreting different states of an immigrant (traveling, memories, economic difficulties; maintaining integrity while adapting; dissimilarities between the homeland and the adoptive land.). It also includes a series of photos widening the human dimension of the project helping to understand the process.
Exposition, The project will be exposed in a traveling exhibition. Two museums, ‘La Piscine’, an Art and Industry museum in Roubaix and the furniture Museum of Hazebrouck have pledged to host our exhibition. Other museums in France and abroad have expressed their interest for an exposition between 2014 and 2016.
Take an action, be a part of our creation!
If you believe in a committed artistic creation, cultural diversity, interdisciplinary, and sustainability then please support our project!
You can dive into the project down this page;
You can discover the atmosphere and latest development by clicking on NEWS above
You can contribute clicking on your right side, it’s simple and gratifying

EXTRACT  PHOTOS OF THE TEAM BY THOMAS BREMOND /ONGOING WORK

 

 

 

 

 

 

 

The team, based in Paris, is composed of artists and artisans:

Tal, creator and conductor of the project,
Jennyfer, haute couture embroiderer,
Romain, cabinetmaker and restorer,
Philip, upholsterer
Hubert, contemporary cabinetmaker,
Pascal, contemporary cabinetmaker,
Christine, ceramist
Alain, upholsterer,
Thomas, photographer.

Funding for the exhibition is not part of today’s collection. Only the research and production of the last objects are submitted for your contribution.

A bit more background,

Why this project?

1. It contributes to circular economy, up-cycling, re-design and eco-conception
both by the project’s environmental aspect, but also by a cooperative process of production (responsible and local). The project joins and supports a policy promoting sustainable production and consumption. The project promotes the development of a final product, after recycling and / or re-designing. It supports the eco-conception by incorporating the environment during product design, with a vision of the entire life cycle of the object.

2. Beyond my autobiographical story, migration is a phenomenon that affects the collective memory and the entire world population. Immigration, diversity, respect for each other.
The project promotes a model of mutual respect in a culturally diverse society. This is reflected, first of all, by the themes of immigration, identity, memory, and harmonizing differences. Second, it is illustrated by the artwork of a family of hybrid objects resulting from a mixture of multicultural materials that question individualization and coexistence.

This project calls to different collective memories by the choice of recycled materials, and by the human and manual intervention on the traditions revealed. Traditional embroidery from the Middle East (Palestine and Israel), and French furniture mixes into objects, stories, memories, culture and craftsmanship. Intervention in these traditional pieces requires a delicate balance between conservation and innovation of these heritages.

These eclectic styles, symbols, cultures, origins and functions led to the search for a new visual language capable of translating and merging differences in an environment of cultural and technical hybridization. The function and meaning of the object are revisited. The object, with its multiplicity of identities transforms. Its visual and functional originality make it take a new autonomy and life.

3. This project proposes a new model of production and a synergy of art, design and craftsmanship with a significant artistic, cultural and economic impact.
Repeatedly in the history of art we find currents of thought that blur the distinction between the decorative arts, art and design. Today boundaries are again indistinct. We examine the boundaries between the fields, the role of the artist and the craftsman.
It allows an exchange between disciplines, as the technical study is done together. A platform and method of experimentation and innovation is established (5 technical innovations in 20 months of research).

4. Globalization and tradition
In the current context of globalization, it is essential to enhance and revive the traditional skills while respecting their geographical specificity. We would like to propose a model of production that respects the traditional working methods and the environment, hence the choice of materials and techniques based on recycling and craftsmanship.

5. These small hybrid creatures with their history, their material, through a process of a collaborative reflection… inhabit me for a long time. I could no longer ignore them.
“The immigrant”, travel and immigration;
“Tea break” stop and remember;
“The Worker”, economic difficulties;
“Interrogative Identity”, the difficulty of maintaining integrity while adapting;
“Between Two Lands”, Dissimilarities between the homeland and the adoptive land.

 

SKETCH OF THE FAMILY

I want to thank my brave colleagues Romain Maldague, Jennyfer Moret, Philip Moreau, Hubert Kerléo, Alain N, Pascal Frisa Christine Bruckner and Thomas Bremond.

A big THANK YOU also to my friends who continue to support our project : Charlotte Studievic Benoist, Charlotte Micklewright, Cecile Tevet, Lawrence Walmsley, Dani Leibovits Ana Sinde, Marie-Jeanne Morin, Crystèle Blin Locks, Aurélie Vincent, Thomas et Nicole Savy, Miriam Goutas, Meta Kenich and Michael Felberbaum.

                                                                       I love you!

Why fund it?

The idea and the spirit of sharing are the initiative and soul of this project. This is also the reason why it seemed appropriate to use crowd funding as an aid to support finishing the production.

“Embroidered memories” is a research and production we are working on for 20 months. We have made several prototypes. So far I have purchased the materials and all participants have volunteered their time and conviction. Help us lead this project to its conclusion!
This collection will:

–  Pay craftsmen to complete the production and cover some of their expenses (not including the actual hours of thinking and working on the project): 2400 €

–  Cover a portion of the expense of material: 1100 €
Embroidery purchased in the Middle East;
Objects and furniture purchased in France (other than recycled or found elements)
New materials,(wood, metal, various details).

A total of € 3,500 to help us complete the research and production!

Why should I contribute?
Because you know one of us, you’ve seen us growing and developing this project, and you understand the sense of this project
Because you are convinced that promoting craftsmanship is essential and you’re tired of “Made in China”;
Because you adore our artistic creation; Because you share the idea of ​​a society rhyming with cultural diversity and mutual respect;
Because you enjoy the process and you believe in the spirit of sharing and collaborative creativity; Because you share the idea of ​​sustainable and eco-conceived creation; You see the advantage of sharing the collective memory and the project speaks to you.

There are a lot of good reasons … We hope you find one that suits you and we invite you to support the project and to communicate about this project among your friends, your colleagues, your family and all those to whom our project could touch.

• When the project is completed, I will inform you of the following … A traveling exhibition, publishing or other…